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Case study

Wello

The first-run welcome screen, a speech bubble over a smiling face
Fig. 01.1The first-run welcome screen, a speech bubble over a smiling face
Role
Founder, Product Designer
Context
Wellness app
Years
2024 to now
Stack
Figma, Design system, Mobile UI

01.1
Overview

Wellness app built around helping someone understand how they're doing and take one manageable next step, instead of generic wellness-library fatigue.

01.2
Detail

Designed a reusable Figma system: category tokens, time-based palettes, and a cohesive mobile UI.

Current milestone: a Guided Check-In flow — check in → understand the moment → choose a personalized micro-action → follow up — deliberately rules-based rather than open-ended AI counseling.

“Headspace meets playful digital minimalism.”

01.3
History

It started in eighth-grade health class, with the Wellness Wheel on the board, and got drawn over winter break on my grandma's couch. The name has changed since and the product has been rebuilt, but the line on the first poster is still the line.

  1. 01Palette and type8th grade
    • Sky73C7E3
    • LinenFFF9F0
    • Turquoise24B0BA
    • LightF0F2F2
    • Navy2E4A70
    • GoldCF8A40

    Six colors and Inter. The warm half runs the morning screens and the cool half the afternoon, which is where the time-of-day palettes came from.

  2. 02Welloify2024

    The commercial for the first version, back when it was called Welloify. Wellness wheel on the home screen, a chatbot, and the line that outlasted both.

  3. 03Wello™
    Wello key art: a phone showing the wellness wheel beside the line “Wellness, reimagined.”

    Shorter name, a smile for a mark, the Sky palette on the key art. Same promise, same typeface, same wellness wheel underneath.